TOKYOFLASH was established in 2000 in Tokyo, as the name suggests, and since then has
grown into a world leader for the design and sales of unique watches for lovers of japanese
wristwears that they cannot get from anywhere else.
Over the past several years, TokyoFlash has experienced great success with the promotion of its
products which are featured in many world famous magazines, newspapers, television shows and
top technology blogs, as well as such shopping venues as the Museum of Modern Art (MoMA)
New York and colette France.
"We started designing unique watches for fun, but after my first design we became know in the
media very quickly,” said Brent Car, founder and CEO of TokyoFlash. “Then we started to do
more and more designs each getting attention in the media and movie and music industry."
“Our company is still small but I like it that way,” Car said. “In fact we are turning down
opportunities as I am not interested in ever going mainstrem. I like the size of our company.
It’s like a boat, you always want a bigger one but once you have that big boat you miss all the
simplicities of that smaller boat you had. Business is the same for me. Get too big and you
lose the creativity."
THE TOKYOFLASH DESIGN PHILOSOPHY
TokyoFlash’s design philosophy is to create watches that are unique and fashionable. TokyoFlash
designers have great fun working together on wild projects. Their way of thinking is "the crazier,
“At first it was mostly just the idea,” Car explained. “Now, as we are progressing, we are
understanding how important product design is to reflect on sales".
Taking advantage of Altair Evolve’s capabilities, we can play around in total freedom,”
Car said. “For example, changing the radius to see how it blends into a strap, or adding a curve
to flat glass, or a bevel. Then playing around with materials in the rendering process makes you
think of applying a material where you never would traditionally.
“With Altair Evolve we can visualize ideas as they flow, then
discuss and refine or add details to make the best possible product
to sell. We basically can understand how well a product will sell
before we even start to make it.”
"One of the first things we used Altair Evolve for was our brochure which we gave out at
the 100% Design Show in Tokyo where we won first place for best design." Car added.
TokyoFlash designers use the company blog to interact with their market audiences by
showcasing new concept designs from the early ideation phase. Some of these products will be
introduced in the market, others not. Comments, opinions and ideas from blog readers are noted
and taken into consideration in the product development process. The most interesting concept
designs will then go into production.
Altair Evolve contributed to this new approach to market by allowing TokyoFlash
designers to develop and present new ideas very quickly.
“My staff can develop an idea and render it in Altair Evolve within a day,” Car explained.
“With that we can already start testing the market through our blog and sending selected projects
to the maker to get started while we work on further details.”
The concept for one of TokyoFlash’s latest products, the Escape C Bluetooth fashion accessory,
was first presented in the TokyoFlash blog using photorealistic renderings made with Altair
Evolve. Feedback from readers helped to develop it. The Escape C recently won the Best Design
award at the 100% Design Tokyo event.
Car concluded: “It’s hard to put a value on this software as without it we would not be where we
are, so it's priceless to us."